Web Solutions is pleased to announce that it was recognized with a Silver Award and two Excellence Awards at the Connecticut Art Directors Club's 37th Annual Awards Show. Presented at Lighthouse Point Park in New Haven on June 14th, the awards recognized Web Solutions' packaging, logo and website design for EggNots, a ceramic product that debuted on the market this year as the first dyeable egg alternative.
It was the EggNots logo – fun, informal and perfectly capturing the brand's freshness – which earned the Silver Award. The logo was designed by Jonathan, Web Solutions' Art Director, who explains, "The splashes of color in this logo hint at the endless possibilities for using EggNots, and the use of straight screens of cyan, magenta and yellow for each egg ensured a reliable way to reproduce color in digital and offset applications."
Shown above, an earthy, natural-looking belly-band around a uniquely shaped egg carton accentuates the brand’s simplicity while helping to make the product even more kid-friendly. Similarly, a clean layout and bright, eye-catching photography makes the EggNots website both playful and soothing.
"We're doing more and more print and branding outside of our core web services, and it's great to be recognized for it," Jonathan noted.