North American Family Institute (NAFI)
A nonprofit human service agency with 110+ programs across 8 states, NAFI specializes in providing community-based care for children and adults with mental health and/or behavioral issues.
Branding
NAFI needed a logo update to better represent their growing organization and to better reflect their members and consumers. We carried the logo emblem forward to maintain brand equity, while streamlining the logo’s style and selecting a new font for a more modern feel.
NAFI's Primary Region Logos
NAFI's operations are regionalized to be a proactive and innovative provider to populations with diverse needs, from Maine to central Florida. This enables NAFI to truly be part of the communities served, stay connected to the fabric of each locale, and keep the consumer front and center in our focus.






Brand Guide
After developing a logo system to ensure consistency across all of NAFI’s regions, we created a document with clear guidelines for using the company’s visual identity.

Website www.nafi.com
A fresh website design helped to better position NAFI to connect with a variety of audiences, including current and potential clients, vendors, funders, and job seekers. The site clearly conveys the organization’s structure of regionalized operations, the programs they offer, and how to access services.
Landing Pages
Custom landing pages were designed for key sections of the website. “About” provides core information about the organization’s leadership, history, and philosophy, while “Locations” offers a visual presentation of how and where their subsidiary corporations are organized. “Our Programs” drives visitors to learn about a selection of programs offered by the parent corporation.

Putt & Pour Logo and Brochure
To promote the largest annual fundraising event held by NAFI CT, NY, and RI, Web Solutions came up with a new name and designed a new event logo. A tri-fold brochure was designed with information about the event, a registration form for sponsorships, and a QR code that linked to an online version of the form.
“We couldn’t be happier with Web Solutions! Over the last 7+ years, they’ve become our trusted partners on a number of creative, web solutions, and digital marketing projects. In this most recent project, they helped us rebrand our entire organization and launch new, modern websites. With 5 corporations across 8 states, this was no easy feat. They took their time to understand our vision and transformed it into a modern, attractive, user-friendly website that has already enhanced our online presence. Their technical expertise, creativity, professionalism and patience is second to none.”