Email marketing is one of the most effective ways to get in front of clients and prospects. With a sound communications strategy, you can maximize your spend and leverage your results.
Setup & Strategy
Sending emails to prospects and customers without a plan in place can lead to lost business and a damaged brand.
Before you hit “send,” we work with you to develop a comprehensive email marketing strategy to target the right audience with the right content at the right time.
- Email platform selection & setup
- Setting goals
- Identifying KPIs
- Email template design
- List segmentation & management
Email Campaign Management
To get results from email marketing, you need to plan strategic, well-thought-out email campaigns.
We work with you to set goals and create campaigns that communicate real value to your customers and deliver results for your business.
- Promotions & announcements
- Company & product updates
- Event series
- Lead nurturing
Successful email marketing requires the foundation of a robust email marketing platform.
We’ll help you choose the best platform for your email marketing needs and work with you to build and manage subscriber lists, automate workflows, manage your campaigns, and measure results.
- Constant Contact
- Marketing automation
Testing & Optimization
When it comes to email marketing, “good enough” is never good enough for us.
We’re always checking, measuring, testing, and refining every aspect of your emails to get the best results possible.
- A/B testing
- Open & clickthrough rates
- Send time & frequency
- Analysis & adjustment
- Device & display compatibility
- Comprehensive reporting