CT Creative Services
Our creativity extends beyond strong technology.
We don’t just build websites. Backed by our award-winning creative agency, Exposure, we offer a full suite of creative services to drive engagement, strengthen your brand, and support measurable growth.
- 94% of first impressions are design-related.
- Great UX design can boost conversion rates by up to 400%.
- Users spend 88% more time on websites that feature video content.
Digital Marketing since 1997
For more than 25 years, Web Solutions has partnered with its sister company, Exposure, to deliver digital marketing strategies that attract, engage, and convert. With a fully in-house team of designers, marketers, developers, and support specialists, Exposure offers a seamless blend of creative strategy, technology, and performance-driven marketing.
Strategic Process
A well-crafted strategy is key to success. Our creative team has the expertise to elevate your brand and drive sustainable growth.
- Background research helps us get to know you, your industry, and your target audience.
- Creative designs strengthen your brand while connecting with your customers.
- Marketing strategies are developed to set the roadmap for achieving your objectives.
- Measurement & optimization provide real-time insight into the strategy’s effectiveness and allow for continuous improvements.
Branding
Brand identity communicates your values and mission to your audience. We focus on creating clear, recognizable branding that helps you stand out from the crowd.
- Brand strategy sets the direction for defining who you are while shaping how your brand is perceived by your audience.
- Identity design visually expresses who you are through your logo, color palette, typography, and other design elements.
- Stationery design reinforces your brand identity to make a positive first impression with customers.
- Brand experience ensures that every audience interaction is optimized to align with your brand identity.
- Brand management is the ongoing process of building and maintaining a positive image with your audience.
Campaigns
When you have a specific goal to achieve, we can help you get there. Our team uses multiple creative channels and assets to execute strategic, compelling creative campaigns.
- Campaign strategy development ensures that marketing efforts are focused, cohesive, and aligned with your overall business objectives.
- Creative development produces visuals that capture your audience’s attention and drive them to engage.
- Multi-channel marketing allows you to reach a broader audience and enhance the campaign’s effectiveness.
- Analytics and reporting measure the success of your campaigns, allowing us to make data-driven decisions that maximize effectiveness.
Graphic Design
Typography, imagery, color, and layout all work together to communicate who you are. Our talented designers can help you make more meaningful first impressions.
- Marketing collateral builds brand awareness and captures audience attention.
- Print ads & direct mail are powerful tools for reaching a specific demographic and driving action.
- Trade show marketing fosters new connections while showcasing your brand.
Video Production
High-quality video is an effective way of conveying your message. Our team can support you from initial concept to final cut, delivering exceptional video production services tailored to your needs.
- Business & corporate videos are produced to meet your specific needs for elevating your communications.
- Marketing videos can ignite your brand’s story and captivate your audience.
- Video marketing & distribution maximize the impact of your video content and increase your reach.
Content Development
We create, manage, and distribute high-quality content that drives conversions while nurturing brand loyalty.
- Content strategy aligns your content with your marketing goals to ensure your efforts will make an impact.
- Content creation that resonates with your audience will support your business goals.
- Content distribution ensures your message reaches the right audience through the most effective channels, at the most impactful moments.
- Performance monitoring keeps us on the pulse of how your content is being received, and allows us to optimize it for better results.
- Copywriting for specific needs gives you content that’s unique to each marketing need and channel.
