Boston Brace, a leader in pediatric orthotics and non-surgical scoliosis treatment options, was looking to consolidate its two distinct websites—the main Boston Brace site and the NOPCO site for clinics—into a single website carrying the new company name: Boston Orthotics & Prosthetics.
Web Solutions built a new site in its proprietary Content Management System v4, featuring a new design and color palette based on the new Boston O&P logo, a more user-friendly navigation, and updated content.
In addition to being updated and expanded, the content has also been reorganized into sections that are specifically designed for patients and providers. The Patients section includes overviews of conditions treated by Boston O&P, including scoliosis, plagiocephaly, neuromuscular conditions, lower limb conditions, and sports-related injuries.
The Providers section includes information on Boston O&P products and treatment methods including the Boston Brace scoliosis brace, the Boston Band and Plagio Cradle for plagiocephaly, dynamic movement orthoses (DMO), lower limb orthoses, and prosthetics. The Providers section also includes information on Boston O&P’s training and education programs, including course descriptions and schedules.
Web Solutions built custom modules for Clinics and Certified Partners that allow patients to read about individual clinicians and find a Boston O&P clinic or authorized care provider. “The Clinic and Certified Partner sections have made it extremely easy for customers to find a qualified resource for their needs,” said Mike Nemetz, chief marketing office of Boston O&P.
For more information about Boston Orthotics & Prosthetics, visit the new website at www.bostonoandp.com.