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Connecticut Institute For Communities, Inc. (CIFC) launched a new website designed to better tell the organization’s story, highlight its health, education, and housing services, and help visitors find the programs and resources they need.
Headquartered in Danbury, CIFC is a nonprofit organization dedicated to strengthening communities through high-quality, accessible services. CIFC Health cares for more than 16,000 patients annually, its early childhood programs educate more than 500 children each year, and its housing programs provide homes for more than 70 families.
“Our old website was feeling dated and did not effectively tell the story of CIFC to potential clients or donors,” said Joshua Wurzman, deputy director for communications and grant management at CIFC. “The quality of the site did not feel like it was measuring up to the quality of the services we provide. We wanted a site that makes a great first impression, is easier to navigate, and better represents the values and people of CIFC.”
Web Solutions designed and developed a new WordPress website that better reflects the organization’s identity and brings its services together in a more accessible, unified presentation. The site features an updated design, improved navigation and information architecture, and flexible content management tools that make it easier for individuals, families, and community members to find relevant information and for CIFC’s team to manage and update content.
Web Solutions also refined CIFC’s logo, creating distinct branded versions for each of its service areas. The website uses a complementary color-coding system to distinguish these sections and help visitors identify which area of the organization they are viewing.
“Our favorite feature of the new site is the user experience for visitors to the site and the team at CIFC that is managing it,” said Wurzman. “Coming from a different platform with more limited options, we have been blown away by the customization and design that has resulted in a site that feels uniquely CIFC.”
“Designing a new website with Web Solutions has been a great experience,” added Wurzman. “At the beginning of the process, we knew what we wanted to avoid, but we only had a vague notion of the site we wanted to build. The Web Solutions team was able to help us form a clear vision of the new site that focused on storytelling and the user experience and then brought that vision to life. From planning the site to designing, launching, and training our team to use it, Web Solutions has been a wonderful partner!”
For more information, visit https://www.cifc.org.