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Go4Roof is a roofing company that is redefining how homeowners shop for roof replacement.
Founder Marcus Peterson set out to create something the roofing industry hasn’t seen before: an online platform where homeowners can receive an accurate roof estimate instantly—without sharing any personal information. “What we’re doing is ambitious and totally new,” said Peterson. “We’re the only roofing contractor in the entire country that puts our pricing online and lets people access it without entering their contact information. If this works, it has the potential to change the way people buy roofs going forward.”
To bring the concept to life, Peterson knew he needed a partner with a lot of experience to transform his vision into a reality. “It was a project I couldn’t bring to life by myself,” Peterson said. “I had a very specific vision, and Web Solutions was the right fit to realize it. I’m particular, I trust my instincts, and they respected that while guiding the process.”
Web Solutions created a custom quote tool that allows users to enter basic information about their roof—such as size and features—and get a real, transparent price in minutes. No cost, no obligation, and no contact info is required unless the customer chooses to lock in the quote or book the job. All roofing work is completed by SJ Winn Construction, a Master Elite GAF installer. Homeowners also have the option of scheduling a free on-site inspection with SJ Winn Construction.
In addition to the online quote calculator, Web Solutions developed wireframes, user flows, Google Ads landing experiences, and an expandable design system to support Go4Roof’s long-term growth and potential expansion to other regions.
“We’re really leveraging trust over features, benefits, or promises,” Peterson said. “I am really proud of the site. It looks really professional: national-brand good, which was always the goal. Web Solutions did a great job.”
For more information, visit https://www.go4roof.com.