The Financial Brand, a digital publication focused on marketing and strategy issues affecting retail banks and credit unions, recently named Seasons Federal Credit Union’s website to its list of “20 Visually Stunning Website Designs From Banks & Credit Unions.”
"Today’s consumers aren’t comparing their bank or credit union website only against other financial institutions," said Jeffry Pilcher, publisher of The Financial Brand. "People today know what a superior online experience looks like because they are always using sites like Amazon, Facebook and Netflix. They are applying all these new expectations and preferences to banking, so it’s critical that financial institutions respond by delivering an engaging experience with contemporary style."
Seasons Federal Credit Union, a member-owned financial institution serving Middlesex and New Haven Counties, launched a fully redesigned website earlier this year, designed and built by Web Solutions in its proprietary Content Management System v4. The goal of the new site was to provide its members with a memorable banking experience, including intuitive navigation and a modern, engaging design.
"We’re celebrating websites in the banking industry that take design seriously," said Pilcher. "What we’re looking for in general—and what we see in the Seasons FCU site specifically—is an overall focus on the design aesthetic. There aren’t enough banks and credit unions out there who appreciate the strategic value and role of good design."
"We’re thrilled to be named one of the 20 most visually stunning websites for banks and credit unions,” said Dillon Tardif, marketing manager at Seasons FCU. “With our new website, our goal was to create a visually engaging and informative experience for our members, and we’re so pleased to see that effort recognized with this honor."
For more information on Seasons Federal Credit Union, visit the website at www.seasonsfcu.org.