Homecare Choices
Because home care is never one-size-fits-all, Cape Cod-based Homecare Choices offers a wide range of custom services to help seniors remain in their own homes.
- American Graphic Design Award: Branding Programs & Campaigns
Logo Development
We developed a round of logo concepts using playful iconography to introduce Homecare Choices at a glance. The selected logo is a modern twist on the branding of their parent company, the North American Family Institute (NAFI), a non-profit agency with over 40 years of experience.
Alternate Logo Concepts
Our designers explored several directions for iconography to represent the Homecare Choices brand, each emphasizing a different aspect of the company’s service offering.
Website www.homecarechoices.com
The fully responsive website boasts a clean, colorful design and a wealth of helpful information for potential clients and their caregivers and families. The company’s core services are presented clearly, while their free downloadable resources are easy to access.
Brochure
We created a six-panel brochure with pocket and slit for a business card that acts as both an information packet for new clients, and a marketing tool to help attract new business.
Stationery Design
To help launch the new company with a cohesive brand identity, we also designed several print pieces, including business cards, letterhead, and note cards.
“The Web Solutions team joined our team for the process of developing brand and content. No question was trivial and we worked together to refine the vision and strategy for the website and complementary collateral materials until we got exactly what we wanted.”