15 Ways to Get Your Content Noticed
Creating valuable content for your target audiences is a great way to promote your thought leadership, improve search engine rankings, and attract and retain customers. But creating content is just the first step—getting that content in front of your audience is just as important, if not more so. After all, your content won’t do you any good if no one sees it. Here’s how to make sure your content gets seen.
- Choose which platforms and channels you’ll use to distribute your content, and create an editorial calendar to ensure you create and share content on a consistent basis.
- If you have a company blog, feature recent posts on your home page so visitors don’t have to search for your latest content.
- Promote your content on your social media channels by writing a short blurb to get readers interested and providing a link to take them directly to the relevant post. Don’t be afraid to share content more than once, but vary the headline and content of the social post and try different hashtags.
- Include visuals with your posts to make your content more engaging—photographs, illustrations, GIFs, infographics, even videos. Multiple studies show that people are more likely to read, share, and remember content if it contains an image.
- Include easy-to-find social share icons so readers can share the posts that resonate with them.
- Find thought leaders and influencers in your industry and ask them to tweet or share your content.
- Help people find your content by optimizing your content for SEO to be sure that people searching for topics see your content high up in search results.
- Read and comment on other blogs in your industry. Focus on providing genuine feedback, but if you’ve written something similar, feel free to mention it, explain how it’s related and what value it provides, and post a link.
- Mention people in your content and let them know when you do with a quick email providing the link to your content and an invitation to share it to their professional circle.
- Link to related blog posts in your content. This not only provides value to your readers and boosts the authority of your own content, it also can be used to forge connections with influencers in your industry.
- Cross-link to your own content. Internal links—those that link readers to another page on your website rather then sending them to a different site—not only keep your readers on your site by helping them navigate to additional valuable content, they also improve your search engine rankings.
- Write guest posts. Make a list of blogs that cover your industry and reach out to the owners to offer to write a post for them. Make sure it’s on a topic that’s relevant and interesting to their readers, and don’t use it to promote your company, products, or services—your company will get valuable exposure just by appearing on respected blogs.
- Create an email newsletter and start building subscribers. Send subscribers consistent roundups of your new content, with links.
- Write a post featuring a quote from a major influencer in your industry, then ask them to share the resulting post to their followers. If you can’t get an infuencer to contribute a comment, consider doing a roundup post featuring opinions that have been published elsewhere, such as, “10 Content Marketing Experts Reveal Their Most Important Tip.” Be sure you mention where you get the material you use in the roundup, and link to the source article.
- Check your social media analytics to see who has shared your content in the past. Reach out to thank them and let them know when you have new content you think they’d like. Make sure you follow them and share their content as well.