The Web Solutions Blog

Is It Time to Redesign? 6 Smart Reasons for a Website Upgrade

A website redesign can be a game-changer for your business, but it can also take significant resources in time and money, so it’s not a decision to be made lightly. The average lifespan of a well-designed website is 3 to 7 years, but time alone shouldn’t be the main reason for a redesign. That decision should depend less on trends and more on whether your audience is effectively engaging with your site. Here are some good reasons to consider a website redesign and how to determine if they apply to you.  

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10 Ways to Turn Your Website into a Powerful Recruiting Tool

Are you maximizing the recruiting potential of your site? You can do a lot more than just post jobs and accept resumes. Using the right hiring strategies and website tools, you can transform your online application process into a robust engine to ensure you’re attracting qualified and enthusiastic talent.

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Finding Your Frequency: How Often to Send Emails

Anyone who has done email marketing has agonized over the question of how often they should be sending emails. People do want to receive them—in a survey by MarketingSherpa, 60% of consumers said they wanted to receive updates and promotions via email, the most preferred method. But if you send too many, your customers might get annoyed and stop reading them or unsubscribe. Send too few and you could lose revenue and your customers’ attention. So what’s the right number?

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