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In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

13 Reasons Your Company Should Have a Blog

13 Reasons Your Company Should Have a Blog

A company blog is one of the most compelling and cost-effective ways to reach your audience. Here are a dozen reasons to start a company blog or make the blog you currently have a priority.

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How to Conduct A Social Media Audit

How to Conduct A Social Media Audit

Is your social media marketing strategy working? The fastest way to find out is with a social media audit. A social media audit will give you a comprehensive overview of all your social media marketing efforts, enable you to keep track of key information and performance, and help you identify opportunities for improvement.

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Chatbots 101: How (and When) to Use Bots for Your Business

Chatbots 101: How (and When) to Use Bots for Your Business

Chatbots are a hot topic in marketing, and for good reason. Chatbots have revolutionized how businesses interact with their customers—providing instant support for a fraction of the cost of a human customer service agent and enabling brands to engage more deeply with their target audiences. Here’s everything you need to know about what chatbots can do, and whether they make sense for your business.

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How to Use Your Competitors to Your Advantage

How to Use Your Competitors to Your Advantage

It’s always good to know what your competitors are up to. Do they have a new product you should consider adding to your inventory? Are they offering a special deal or discount you should match or beat? Are they using a sales or marketing tactic you should be trying? Have they made a PR misstep that your company can capitalize on?

These free tools can help you keep an eye on what your competitors are doing, and use what you learn to drive your business.

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5 Types of Emails You Should be Sending Your Customers

5 Types of Emails You Should be Sending Your Customers

Think social media is big? Email is bigger. There are 3.7 billion email users worldwide, compared to 2.5 billion people on social media. Not only does email have a larger user base, it offers an unbeatable return on investment (ROI) for marketing—122%, which is more than quadruple the ROI of any other marketing method.

For businesses looking to connect with customers and increase leads and sales, email is a tried-and-true solution. If your current email marketing tactics aren't delivering the engagement or conversions you want, kick things up a notch by sending these 5 types of emails to your customers.

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7 New Instagram Features You Can Use to Market Your Business

7 New Instagram Features You Can Use to Market Your Business

When it comes to using social media to market your business, Instagram is more popular than ever. Of Instagram’s 1 billion users, 80% follow at least one brand, and Instagram continues to unveil new features to help business users reach their target audiences. Here are 7 features added within the last year that you can use to engage your customers.

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4 Ways to Get Your Brand Noticed with Awareness Marketing

4 Ways to Get Your Brand Noticed with Awareness Marketing

If a potential customer has never heard of your brand, company or product, chances are low they'll ever make a purchase from you. While a sale is the ultimate goal for any business, the first step is making potential customers aware of who you are and what you have to offer.

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What Images Can You Use on Your Website for Free?

What Images Can You Use on Your Website for Free?

When you’re looking for photographs to use on your website, you can’t just download and use any photo you find online—each photo has its own usage rules, and unauthorized use can result in fines or even lawsuits. Here’s what you need to know about rights, royalties, and rules, plus 11 sites for free photos.

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