When searching for new products and needed services, the first stop for many customers will be online. If you have a well-optimized website and social profiles, they’ll likely find reviews of your business via Google+, Facebook, Yelp, and other review websites.
The Web Solutions Blog
Recently Google announced updates to their search algorithm and Search Engine Results Pages (SERP) in strong support of mobile-friendly websites, making it more difficult for non-optimized sites to be found and clicked on mobile devices.
Most of us browse the internet on our phones at some point during the day. In fact, about 28% of all web browsing is happening on smartphones. And while most mobile interaction happens for consumer-focused brands and companies, mobile-friendly websites also have a competitive advantage in the business sphere – with 72% of professionals researching business products and services via mobile.
If you’re writing company blog posts, sending email blasts, and posting useful information on Facebook and LinkedIn, you’re already engaging in basic content marketing principles.
If you’re in charge of the company blog, you know it can be challenging to come up with interesting content and present it in a way that will make your customers keep coming back for more of your insights.