In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

12 Reasons Your Company Needs a Blog

12 Reasons Your Company Needs a Blog

A company blog is one of the most compelling and cost-effective ways to reach your audience. Here are a dozen reasons to start a company blog or make the blog you currently have a priority.

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4 Signs Your Logo Needs An Update

4 Signs Your Logo Needs An Update

A logo is an extension of your brand, and should be a unique and powerful mark to identify your company. If your logo isn't doing its job, it might be time for a change that will improve your image, engage customers, and drive business.

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4 Google Analytics Reports Every Business Should Know

4 Google Analytics Reports Every Business Should Know

A website can be your company’s best sales tool for lead generation, but knowing if and how your site is working is the key to success. The detailed reports available in Google Analytics provide important insight that will help you improve your website’s effectiveness and reach your business goals. Here are the top four reports every business should be monitoring.

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7 Tips for Super-Effective Online Reputation Management

7 Tips for Super-Effective Online Reputation Management

Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet. With consumers increasingly using online reviews to make purchasing decisions, your online reputation can make or break your business. Here’s how to use online reputation management to present your company in the most positive light.

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Why Your Small Business Needs PPC

Why Your Small Business Needs PPC

Paid search marketing, also known as Pay Per Click (PPC) or Search Engine Marketing (SEM), is one of the best ways for a small business to get fast, consistent search result traffic.

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How to Take Your Ecommerce Website to the Next Level

How to Take Your Ecommerce Website to the Next Level

Another year has come to an end, and with it another holiday shopping season. Did your ecommerce site perform optimally, or is there room for improvement? Make it a New Year’s resolution to take a good look at your ecommerce site and see if it offers the best possible shopping experience. Because the better the experience, the higher the conversion rate. Here’s what your site needs to stand out from the ecommerce crowd.

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Digital Marketing Must-Haves for 2017

Digital Marketing Must-Haves for 2017

Happy New Year! Now that the ball has dropped, it's time to make sure you're not dropping the ball with your marketing plans. Here's what you should have in your marketing toolkit for 2017.

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How Upgrading to SSL / HTTPS Can Secure Your Site and Protect Your Customers

How Upgrading to SSL / HTTPS Can Secure Your Site and Protect Your Customers

If you have a website, you’ve probably heard of SSL or HTTPS—an internet communication protocol that adds an extra layer of security to the standard HTTP connection. Though it has been around for more than 20 years, until recently it was used mainly by websites that handle sensitive data such as credit card information. Now, however, all websites are being encouraged to adopt SSL / HTTPS.

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How to Create a Great About Page (And Why It’s Important)

How to Create a Great About Page (And Why It’s Important)

When it comes to your website, you’d think your About page would be the easiest thing to write. After all, it’s all about you! Unfortunately, it’s often given a lot less attention than the rest of the site, which is a lost opportunity to forge a strong connection with your audience. Here’s how to create an About page that makes a lasting impression.

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