How do your customers search for you? You may be top-ranked in Google and Bing, but what about Siri? According to a 2015 report by Pew Research, 64 percent of Americans now own a smartphone. As smartphone use continues to increase and voice search gets smarter, more and more people looking for local business recommfendations are turning to Siri rather than a Web search engine, and if you don’t know how Siri’s search works, you could be missing out on valuable opportunities.
The Web Solutions Blog
People spend a lot of time on social media. For most, social media browsing, connecting, and content reading takes up about 3 hours per day. Whoa. That certainly means your business should have a social media and content marketing strategy. With these plans in place, you’re gearing yourself up to be seen by customers and keep them interested in what you’re saying.
If you’re in the process of redesigning your company’s website or marketing materials, now is the perfect time to review your logo, too. A good logo is timeless, but even the most iconic brands need some tweaking over the years.
In our digital world of social media, email blasts, and other online marketing tools, it’s easy to throw strategies at the wall and see what sticks. But developing integrated, measurable, and impactful campaigns can be a little trickier – and that’s where a digital marketing agency comes in.
A website can be your company’s best sales tool for lead generation, but knowing if and how your site is working is the key to marketing success. With detailed reports available in Google Analytics that analyze site traffic, visitor behaviors, and marketing patterns, you can analyze your website traffic for a better understanding of your site's effectiveness.