The Web Solutions Blog

Why Your Small Business Needs PPC

Pay Per Click or PPC

Paid search marketing, also known as Pay Per Click (PPC) or Search Engine Marketing (SEM), is one of the best ways for a small business to get fast, consistent search result traffic.

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How to Take Your Ecommerce Website to the Next Level


Another year has come to an end, and with it another holiday shopping season. Did your ecommerce site perform optimally, or is there room for improvement? Make it a New Year’s resolution to take a good look at your ecommerce site and see if it offers the best possible shopping experience. Because the better the experience, the higher the conversion rate. Here’s what your site needs to stand out from the ecommerce crowd.

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Digital Marketing Must-Haves for 2017

Digital Marketing essentials for 2017

Happy New Year! Now that the ball has dropped, it's time to make sure you're not dropping the ball with your marketing plans. Here's what you should have in your marketing toolkit for 2017.

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How Upgrading to HTTPS Can Secure Your Site and Protect Your Customers

HTTPS Can Secure Your Site

If you have a website, you’ve probably heard of HTTPS—an internet communication protocol that adds an extra layer of security to the standard HTTP connection. Though it has been around for more than 20 years, until recently it was used mainly by websites that handle sensitive data such as credit card information. Now, however, all websites are being encouraged to adopt HTTPS.

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