The holiday season isn’t just a time for shopping, it’s a time for charitable giving. With many in-person fundraising events canceled this year due to the pandemic, having a strong online fundraising campaign is more important than ever.
When you’re looking for photographs to use on your website, you can’t just download and use any photo you find online—each photo has its own usage rules, and unauthorized use can result in fines or even lawsuits. Here’s what you need to know about rights, royalties, and rules, plus 11 sites for free photos.
The first step into content marketing is often a blog. According to a 2020 study by the Content Marketing Institute, 89% of B2B marketers use blogs as a major part of their content marketing strategy. While blogs can be an extremely effective method of building brand awareness, connecting with customers, nurturing leads, and driving traffic to your website, they aren’t the only tool at your disposal. Here are some other content formats to consider:
Your About page is one of the most important pages on your website. According to one study, 52% of consumers said the first thing they want to see when they visit a website is the company’s ‘About Us’ page.
Using your employees in photos and videos—in everything from social posts to annual reports to product demonstration videos—is a great way to show your company’s personality. But using photos or other personal representations of your employees might get you into trouble if you don’t understand the risks and take steps to protect yourself.
Successful content involves more than just finding the right topics and choosing the perfect words. To be effective, content must not only be interesting and well-written, it must offer a good user experience.
E-A-T, which stands for Expertise, Authority, and Trust, is a collection of factors that, while not used as actual metrics or ranking factors, helps Google evaluate the legitimacy of a website.
If you have a local business, you can improve your Google search ranking and attract customers by setting up a Google My Business (GMB) page.
Almost every company uses content marketing—to promote thought leadership, for search engine optimization, and to attract and retain customers. But content marketing is like singing—everyone does it, but very few are really good at it.
Trying to market your small business on a budget? Google has several new tools to help.