At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
The holiday shopping season is upon us. If you sell products on your ecommerce website, are you ready to make the most of the holiday season by offering a great shopping experience to new and returning customers? According to Deloitte’s annual retail holiday sales forecast, holiday ecommerce sales will be up 17%-22% over last year, and online sales are expected to reach $128-$134 billion.
When you’re looking for photographs to use on your website, you can’t just download and use any photo you find online—each photo has its own usage rules, and unauthorized use can result in fines or even lawsuits. Here’s what you need to know about rights, royalties, and rules, plus 11 sites for free photos.
One of the main goals of any website is to drive visitors to perform a desired action, such as make a purchase, schedule an appointment, or download a whitepaper. These conversions are what generate leads, turn visitors into customers, and keep existing customers coming back. Follow these 11 tips to improve your website conversion rates.
When it comes to websites, lack of speed kills. Your website might offer stunning design, riveting content, and excellent products and services, but all that could go to waste if your site is too slow.
Is your website losing you business? According to a new survey by Blue Fountain Media, 81% of internet users think less of a business if the website is not updated, and 39% would think twice about using a product or service if the website is not fresh, user friendly and current. Here are 8 sure signs that you should seriously consider upgrading your website.
If you have a website, chances are very good that more and more of your visitors are viewing your site from a mobile device, and are expecting a user experience (UX) that reflects a mobile-first mindset. Among internet users, 93% are at least occasionally viewing websites on mobile devices, and 42% of B2B decision-makers are using a mobile device during the purchasing process.
Here’s what your website needs to give your mobile audience an excellent user experience.
At Web Solutions, every new site we build is optimized for mobile, and we've updated many of our older sites to make them mobile-friendly. We’ve also written several blog posts about how important mobile optimization is for modern websites, but there's still a lot of confusion out there about what it means to have a mobile website, how they're built, and what technology and design approach they use. Here are some key mobile-related terms, and what they mean for you.
A landing page is used to convert visitors into leads by completing a transaction or collecting contact information. When you create a call to action on your website, a link in a marketing email, a social post, or a PPC ad, the goal should be to take people to a designated website page to learn more. Whether the action is purchasing a product, signing up for a free trial, downloading a report, or requesting more information, the role of the landing page is to turn interest into action.