The world has changed: has your marketing kept up? Now that spring is officially here, it's the perfect time for a fresh look at your marketing plan, tactics, and strategy. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.
Webinars are one of the most powerful and cost-effective ways to reach your audience. According to the 2022 B2B Content Marketing Report, webinars are the second-most effective marketing tactic for B2B businesses (after in-person events), and another report found that around 40% of webinar attendees turn into qualified leads, or up to 73% for B2B webinars.
Paid search marketing, also known as Pay Per Click (PPC) or Search Engine Marketing (SEM), is one of the best ways for a small business to get fast, consistent search result traffic.
Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet.
Is your marketing ready for the 2023 holiday season? Follow these guidelines to get your business into the holiday spirit and maximize holiday revenue.
Your logo is the face of your business and a reflection of your identity. As an extension of your brand, your logo should be a unique and powerful mark to identify your company, improve your image, engage customers, and drive business. If your logo isn't doing its job, it might be time for a change.
Since its launch in 2004, Facebook has grown exponentially, and now has almost 3 billion monthly active users and more than 200 million Facebook business pages.
Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.
There was a time when marketing was more art than science. With no real way to tell whether a snazzy brochure, a cute jingle or a striking logo actually generated business, marketers used to rely on their gut about what was working, with very little data to back those feelings up.
Hiring the right people is one of the most important ways to ensure the success of your small business.