In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

9 Mistakes That Can Cripple Your Email Marketing

9 Mistakes That Can Cripple Your Email Marketing

When it comes to marketing, email rules. Studies show email is the best way to build brand awareness, acquire new customers, and get the most bang for your marketing buck. But like all marketing, you’ll be more successful if you know what you’re doing. To get the most out of your email marketing campaigns, avoid these common pitfalls.

Read More

What To Do When Someone Steals Your Online Content

What To Do When Someone Steals Your Online Content

Here at Web Solutions, we make it a priority to use our blog to share our marketing knowledge with our clients, and the world in general. Anyone is welcome (encouraged!) to link to our blogs, but the bottom line is that the content we create belongs to us.

Read More

7 Ways to Create Content that Delivers a Great User Experience

7 Ways to Create Content that Delivers a Great User Experience

Successful content involves more than just finding the right topics and choosing the perfect words. To be effective, content must not only be interesting and well-written, it must offer a good user experience as well. Here’s how to make sure your content is delivering an excellent experience for your readers.

Read More

Want to Master Your Marketing? Know Your Audience.

Want to Master Your Marketing? Know Your Audience.

In marketing, everything comes down to knowing your audience. SEO, user experience, conversions, content marketing—no matter what marketing tactic you use, the more you know about your audience, the more effective you’ll be at engaging their interest and turning them into loyal customers. But how do you get to know your audience, exactly?

Read More