In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

7 Must-Haves for Your Corporate YouTube Channel

7 Must-Haves for Your Corporate YouTube Channel

It may seem like Twitter is getting all the action these days, but social media users spend more time on YouTube than any other social media platform. Despite YouTube's popularity, only 6% of small businesses have a YouTube channel according to the 2017 American Express OPEN Small Business Monitor. Here’s what you need for a successful YouTube channel to promote your brand and build your business.

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3 Big Security Risks for Small Businesses, and How to Avoid Them

3 Big Security Risks for Small Businesses, and How to Avoid Them

We’ve all heard about big companies being hacked (Sony, Verizon, HBO), but cyber criminals are increasingly targeting small businesses with scams that don’t involve hacking at all—instead, they use fraudulent emails to fool you into doing the work for them. Here are three of the top email threats for small businesses, and how to guard against them.

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10 Must-Haves for Your Facebook Business Page

10 Must-Haves for Your Facebook Business Page

Your Facebook Business page is the social face of your company. Make sure you’re engaging your audience and presenting your brand in the best light with these essentials for your company Facebook page.  

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Mobile Websites 101: Key Mobile Design Terms and What They Mean

Mobile Websites 101: Key Mobile Design Terms and What They Mean

At Web Solutions, every new site we build is optimized for mobile, and we've updated many of our older sites to make them mobile-friendly. We’ve also written several blog posts about how important mobile optimization is for modern websites, but there's still a lot of confusion out there about what it means to have a mobile website, how they're built, and what technology and design approach they use. Here are some key mobile-related terms, and what they mean for you.

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4 Boring but Essential Things Your Website Must Have

4 Boring but Essential Things Your Website Must Have

Here at Web Solutions, we build countless websites. All of them have different designs and functionality, but most have four behind-the-scenes elements that we recommend including on every site. They're not flashy, but they're important. Here’s what they are and why we include them.

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How to Create Landing Pages That Convert

How to Create Landing Pages That Convert

A landing page is used to convert visitors into leads by completing a transaction or collecting contact information. When you create a call to action on your website, a link in a marketing email, a social post, or a PPC ad, the goal should be to take people to a designated website page to learn more. Whether the action is purchasing a product, signing up for a free trial, downloading a report, or requesting more information, the role of the landing page is to turn interest into action.

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9 Mistakes That Can Cripple Your Email Marketing

9 Mistakes That Can Cripple Your Email Marketing

When it comes to marketing, email rules. Studies show email is the best way to build brand awareness, acquire new customers, and get the most bang for your marketing buck. But like all marketing, you’ll be more successful if you know what you’re doing. To get the most out of your email marketing campaigns, avoid these common pitfalls.

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