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In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

How to Increase Website Conversions to Get More Sales

How to Increase Website Conversions to Get More Sales

One of the main goals of any website is to drive visitors to perform a desired action, such as make a purchase, schedule an appointment, or download a whitepaper. These conversions are what generate leads, turn visitors into customers, and keep existing customers coming back. Follow these 11 tips to improve your website conversion rates.

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10 Google Hacks to Improve Your Search Rank for Free

10 Google Hacks to Improve Your Search Rank for Free

Money alone can’t buy Google rank, but with a little time and strategy you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank.

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How to Create Effective Customer Personas

How to Create Effective Customer Personas

Do you know who your ideal customers are? If you have a general idea but few specifics, creating buyer personas is an extremely useful way to better understand your target audience.

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Google Changes, Updates & New Products in 2018

Google Changes, Updates & New Products in 2018

With Google making changes to its algorithm daily and releasing a steady stream of updates and enhancements to its dozens of products and services, it’s virtually impossible to keep up with everything the search giant is doing. Here’s a snapshot of some of the most important updates from Google so far this year.

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How to Write Website Content That Ranks, According to Google

How to Write Website Content That Ranks, According to Google

Search engine optimization can be complicated, but one of the most effective SEO tools is also the easiest: content. Having great content on your website not only improves your search rank, it generates leads, builds your brand, and enables you to create long-term connections with your customers.

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How Important Are Keywords for SEO?

How Important Are Keywords for SEO?

In the early days of digital marketing, good SEO meant keywords—and lots of them. In an attempt to rank higher on the search engine results page, SEO experts loaded website content with keywords, many times without any context.

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Get More Comments on Your Facebook Posts (Without Using Engagement-Bait)

Get More Comments on Your Facebook Posts (Without Using Engagement-Bait)

For a business, being on Facebook is a no-brainer: it allows you to promote your brand, communicate directly with your customers, give your company a more personal voice, and stay relevant and top-of-mind with your target audience. But increasingly, reaching your audience on Facebook requires more than just setting up a business page and writing regular posts: you need to persuade your audience to engage with your content.

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