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In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

Is Your Website Optimized for These 3 Key Search Types?

Is Your Website Optimized for These 3 Key Search Types?

Search engine optimization (SEO) used to be fairly straightforward. Figure out what keywords people are using when searching for something related to your site, then make sure you use those keywords in your website content.

But the way people use the internet is changing, and SEO is changing and expanding to accommodate the different ways people are searching for information online. To make sure those searchers find you, make sure your site is optimized for these three search types.

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Why You Should Be Using Instagram to Market Your Business

Why You Should Be Using Instagram to Market Your Business

If you’re looking to connect with your customers on social media, don’t make the mistake of not utilizing Instagram. More than 25 million businesses use Instagram, most of which are small businesses. More than half of major brands use Instagram, and that’s expected to rise to 71% by 2018.

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15 SEO Mistakes You're Probably Making, and How to Fix Them

15 SEO Mistakes You're Probably Making, and How to Fix Them

With Google tweaking its algorithms almost 600 times a year, it’s hard to be 100% sure you’re using the latest SEO best practices on your site. You could be inadvertently making SEO mistakes that could cost you traffic, conversions, and revenue. Here are 15 SEO mistakes that could be hurting your site's performance, and how to fix them.

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11 Dos & Don’ts for Digital Marketing in 2018

11 Dos & Don’ts for Digital Marketing in 2018

Digital marketing has evolved significantly since its birth more than two decades ago, and what worked a few years back might not work anymore. The new year is the perfect time to assess your digital marketing efforts, and make sure you’re using the most up to date methods to get the best results possible. Here are a few key dos and don’ts for digital marketing in 2018.

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Does Your Small Business Need a Marketing Agency?

Does Your Small Business Need a Marketing Agency?

  • Do you have enough customers, leads, and sales?
  • Do you have plenty of time to give your marketing the attention it needs?
  • Are you up to date on the latest marketing innovations, technologies, and best practices?
  • Do you know which of your marketing efforts have yielded the best results?
  • Do you love marketing?

If you answered “no” to even one of these questions, a professional marketing agency can help.

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8 Elements to Help You Define and Build a Successful Brand

8 Elements to Help You Define and Build a Successful Brand

If you have a company, you have a brand. But a brand is more than a name or a logo—it is a detailed identity that guides everything you do as a company, from the tone of your emails to the colors on your website to how you handle customer complaints. Whether your brand is strong or weak depends on how well you have defined it, and how faithfully you adhere to it.

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Which Type of Digital Advertising Is Right For Your Business?

Which Type of Digital Advertising Is Right For Your Business?

Marketers in the United States will spend almost $120 billion on digital marketing by 2021, and a large chunk of that will be spent on digital advertising. Digital advertising is one of the fasting growing types of digital marketing: spending on digital advertising surpassed TV ad spending in 2016, and 65% of marketing leaders were planning to increase spending on digital advertising this year.

There are multiple options for digital advertising spend—here’s how to decide which is best for your business.

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6 Ways Your Website Can Create a Great Experience for Mobile Users

6 Ways Your Website Can Create a Great Experience for Mobile Users

If you have a website, chances are very good that more and more of your visitors are viewing your site from a mobile device, and are expecting a user experience (UX) that reflects a mobile-first mindset. Among internet users, 93% are at least occasionally viewing websites on mobile devices, and 42% of B2B decision-makers are using a mobile device during the purchasing process. 

Here’s what your website needs to give your mobile audience an excellent user experience.

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