With Google making changes to its algorithm daily and releasing a steady stream of updates and enhancements to its dozens of products and services, it’s virtually impossible to keep up with everything the search giant is doing. Here’s a snapshot of some of the most important updates from Google so far this year.
Search engine optimization can be complicated, but one of the most effective SEO tools is also the easiest: content. Having great content on your website not only improves your search rank, it generates leads, builds your brand, and enables you to create long-term connections with your customers.
In the early days of digital marketing, good SEO meant keywords—and lots of them. In an attempt to rank higher on the search engine results page, SEO experts loaded website content with keywords, many times without any context.
For a business, being on Facebook is a no-brainer: it allows you to promote your brand, communicate directly with your customers, give your company a more personal voice, and stay relevant and top-of-mind with your target audience. But increasingly, reaching your audience on Facebook requires more than just setting up a business page and writing regular posts: you need to persuade your audience to engage with your content.
Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.
When it comes to websites, lack of speed kills. Your website might offer stunning design, riveting content, and excellent products and services, but all that could go to waste if your site is too slow.
On May 25, 2018, new regulations governing the use of personal data belonging to citizens of the European Union will go into effect. The General Data Protection Regulation (GDPR) is designed to protect the privacy of EU citizens but will also have wide-ranging implications for businesses worldwide. According to a survey on GDPR preparedness by PwC US, 77% percent of U.S.-based companies expect to spend $1 million or more to meet GDPR requirements, and 9% percent expect to spend more than $10 million. Here’s what U.S. businesses need to know about GDPR.