We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
When you enter a URL in your browser's address bar or click a link to a site, the desired web page will usually load on your device. Occasionally, though, something goes wrong and you get an error.
Having a great team or staff page on your website showcases your company and strengthens your brand image in several ways.
Podcasting is one of the fastest-growing content types, and it’s showing no signs of slowing down. According to a new survey by Edison Research, more than half of U.S. adults have listened to a podcast. Not only is it relatively easy and low-cost to launch a podcast, it opens up an entirely new way to reach your audience, personalize your brand, and grow your business. Here’s why you should consider starting a podcast:
Hopefully you’ve already optimized your website for search, but have you optimized it for search intent?
LinkedIn started as a career networking tool but has evolved into the most-used, most effective social media platform for B2B marketers.
For years, businesses were only required to collect state sales tax on online purchases if they operated a physical store in the state. Because traditional retailers had to charge sales tax on every purchase, that gave online retailers a price advantage over physical stores. As of last year, that could be changing.
If you have a small business and you’re trying to reach customers under age 34, you should seriously consider adding Snapchat to your marketing plan.
How do you welcome your new customers? Fifty years ago a handshake was the best way to greet a new customer and thank them for doing business with you—in the digital age, the welcome email has become the new standard.
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
No one likes getting negative feedback, and the stakes are even higher when the target is your business. While 94% of consumers say a negative review has convinced them to avoid a business, negative feedback on review sites and social media can actually help your business, provided you handle it the right way. Turn negative feedback into great customer interactions by following these 12 tips.