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In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

5 Ways to Win More Customers with Inbound Marketing

5 Ways to Win More Customers with Inbound Marketing

When it comes to marketing, inbound is in. Inbound marketing generates 54% more leads than paid marketing and costs 62% less per lead. For smaller businesses with limited marketing budgets, inbound is even more effective—84% of small businesses focus primarily on inbound marketing. Here's how to use inbound to build your business.

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How to Turn Local Searches Into Customers for Free

How to Turn Local Searches Into Customers for Free

Do you know where your customers are coming from? With more and more people using their smartphones to find local businesses, chances are the next person who walks through your door has already looked up your business online.

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3 Reasons You Need a Mobile-Friendly Site. Now.

3 Reasons You Need a Mobile-Friendly Site. Now.

There are now more mobile devices than desktops accessing the internet. That means if your website isn’t mobile-friendly, you’re already at a serious disadvantage, and it will only get worse. Here are three reasons you need a mobile-friendly site.

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How Custom Photography Can Upgrade Your Online Image

How Custom Photography Can Upgrade Your Online Image

If you’ve ever visited a website and seen a strangely familiar face, you’re not alone. Many websites use stock photos, because they’re easy and relatively cheap (or even free). But they’re also impersonal, overused, and don’t represent your brand.

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Top Digital Marketing Tactics for Manufacturing

Top Digital Marketing Tactics for Manufacturing

Marketing for manufacturers used to mean trade shows, conferences, print catalogs, and an entry in the "big green books." Today, as more and more potential clients turn to the internet for research before making a purchase decision, digital marketing is an essential component of every manufacturer’s overall marketing strategy. Even if you already have a strong presence in your vertical, effective digital marketing can take your success to the next level.

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Why Measuring Your Marketing Is More Important Than Ever

Why Measuring Your Marketing Is More Important Than Ever

There was a time when marketing was more art than science. With no real way to tell whether a snazzy brochure, a cute jingle or a striking logo actually generated business, marketers used to rely on their gut about what was working, with very little data to back those feelings up.

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How to Create A Great Manufacturing Website

How to Create A Great Manufacturing Website

As a manufacturing company, you need a website that clearly exhibits your innovation and technological expertise to inspire prospects to contact to your sales team. Whether you’re designing a new website or making user-focused updates to your existing site, these tips will help you turn your website into a powerful marketing tool.

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