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In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

10 Ways to Turn Your Website into a Powerful Recruiting Tool

10 Ways to Turn Your Website into a Powerful Recruiting Tool

Are you maximizing the recruiting potential of your site? You can do a lot more than just post jobs and accept resumes. Using the right hiring strategies and website tools, you can transform your online application process into a robust engine to ensure you’re attracting qualified and enthusiastic talent.

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Finding Your Frequency: How Often to Send Emails

Finding Your Frequency: How Often to Send Emails

Anyone who has done email marketing has agonized over the question of how often they should be sending emails. People do want to receive them—in a survey by MarketingSherpa, 60% of consumers said they wanted to receive updates and promotions via email, the most preferred method. But if you send too many, your customers might get annoyed and stop reading them or unsubscribe. Send too few and you could lose revenue and your customers’ attention. So what’s the right number?

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Subject Line Hacks to Get Your Emails Opened

Subject Line Hacks to Get Your Emails Opened

The email subject line is one of the most powerful tools in your marketing arsenal, and one of the most difficult to master. Not only are there many factors to consider, success rates vary wildly based on your audience, content and time and day of send. There’s no universal foolproof method for crafting the perfect subject line, but these guidelines will give you a solid starting point.

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11 Tips for Creating Compelling Email Newsletters

11 Tips for Creating Compelling Email Newsletters

You have great products, important information, valuable tips, excellent deals. How do you get that information to your audience? An email newsletter can be a great way to communicate with your customers, drive traffic to your site, and increase conversions. But all email newsletters are not created equal. Here are 11 tips to help yours stand out in the inbox.

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How to Be a Great Content Marketer

How to Be a Great Content Marketer

Almost every company is trying to use content marketing—to promote thought leadership, for search engine optimization, and to attract and retain customers. But content marketing is like singing—everyone does it, but very few are really good at it.

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How Print Fits Into Your Modern Marketing Plan

How Print Fits Into Your Modern Marketing Plan

In today’s marketing world, web is the most effective solution for efficiently getting a message out to the masses. But still, nothing quite measures up to the tangible and personal experience of holding and reading a well-executed printed work.

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Google Eliminates Right-Side Ads for Desktop Searches

Google Eliminates Right-Side Ads for Desktop Searches

Google has eliminated AdWords from the right-hand side of Search Engine Results Pages (SERPs), and from now on will be displaying ads only at the top and bottom of pages. The new layout, which Google has been testing since 2010, was fully implemented on February 22.

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Why DIY Website Content is a Bad Idea

Why DIY Website Content is a Bad Idea

It happens all the time. Although Web Solutions offers a full complement of content creation and marketing services, many of our clients want to write their own content. So they go back to their offices to write and we go back to ours to wait …. and wait … and wait. As any writer will tell you, it’s not so easy!

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