Web Solutions – CT Web Design & Development Company

In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

The Totally Non-Terrifying Guide to Marketing Automation

The Totally Non-Terrifying Guide to Marketing Automation

There’s no denying it: marketing automation is hot. But for every marketer who's comfortable using it, there are probably three who are totally intimidated by the term. Once you understand what it is and how to use it, however, it can transform your business.

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Improve Your SEO in 5 Steps

Improve Your SEO in 5 Steps

Let’s be honest: search engine optimization (SEO) is a complicated topic. Most people understand its importance, but few are confident it is being executed as effectively as possible. 

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6 Ways to Create Fresh Content in Minutes A Day

6 Ways to Create Fresh Content in Minutes A Day

You've spent the time, money and effort to create a robust website that provides valuable content to your visitors. But when you don't keep that site stocked with fresh content, it can start to look stale and out of touch, and your search rankings can slip. Here's how you can keep your content cutting-edge with minimal time and effort.

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Creating Effective Email Split Tests

Creating Effective Email Split Tests

Email is one of the most effective marketing channels, but because there’s almost infinite room for variety it can be difficult to determine what works for your business. Split testing can help you fine-tune your email strategy to maximize its effectiveness.

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How to Build Your B2B Brand

How to Build Your B2B Brand

Business-to-Consumer (B2C) marketers can build their brands with catchy slogans or buzzworthy campaigns. The branding process is more complex in the Business-to-Business (B2B) world—but every bit as important.

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How Having a Purpose Can Build Your Business

How Having a Purpose Can Build Your Business

Your company probably has a mission statement, hopefully a brand personality and brand values, maybe a vision statement and a brand promise. But does it have a brand purpose? Increasingly, brand purpose is becoming a more important, and more common, way to set your business apart from the competition.

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How to Do a Content Audit … and Why You Should

How to Do a Content Audit … and Why You Should

So you’re redoing your website, launching a blog, or refining your marketing message and you want to make sure your online content is up to snuff. Great idea! But you probably already have some content on your website—how do you determine what content you have and what needs to be updated or created? That’s where a content audit comes in. A content audit should be the first step in your content strategy, because you can’t know what you need until you know what you have.

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