The first step into content marketing is often a blog. According to a 2016 study by the Content Marketing Institute, blogs are used by 81% of B2B companies and 77% of B2C. While blogs can be an extremely effective method of sharing information, connecting with customers, and driving traffic to your website, they aren’t the only way. Here are some other content formats to consider:
As little as five years ago, social media ads were a nonfactor in digital advertising, but with social media usage continuing to grow and social platforms refining their advertising options, social is becoming the hot place to be when marketing to specific audiences.
Are you maximizing the recruiting potential of your site? You can do a lot more than just post jobs and accept resumes. Using the right hiring strategies and website tools, you can transform your online application process into a robust engine to ensure you’re attracting qualified and enthusiastic talent.
Anyone who has done email marketing has agonized over the question of how often they should be sending emails. People do want to receive them—in a survey by MarketingSherpa, 60% of consumers said they wanted to receive updates and promotions via email, the most preferred method. But if you send too many, your customers might get annoyed and stop reading them or unsubscribe. Send too few and you could lose revenue and your customers’ attention. So what’s the right number?
The email subject line is one of the most powerful tools in your marketing arsenal, and one of the most difficult to master. Not only are there many factors to consider, success rates vary wildly based on your audience, content and time and day of send. There’s no universal foolproof method for crafting the perfect subject line, but these guidelines will give you a solid starting point.
You have great products, important information, valuable tips, excellent deals. How do you get that information to your audience? An email newsletter can be a great way to communicate with your customers, drive traffic to your site, and increase conversions. But all email newsletters are not created equal. Here are 11 tips to help yours stand out in the inbox.
Almost every company is trying to use content marketing—to promote thought leadership, for search engine optimization, and to attract and retain customers. But content marketing is like singing—everyone does it, but very few are really good at it.
In today’s marketing world, web is the most effective solution for efficiently getting a message out to the masses. But still, nothing quite measures up to the tangible and personal experience of holding and reading a well-executed printed work.
Among digital marketing channels, email still delivers the best return on investment. A study by Convince and Convert showed that consumers who receive marketing emails spend 138% more than those who don’t, and a McKinsey & Company survey found that email is 40 times better at acquiring new customers than social media.