In the Know – The Web Solutions Blog
We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
In order to anticipate the next big thing, marketers and brands alike need to embrace this year’s most powerful digital trends. From technological advancements to changing consumer behaviors, there’s a lot to consider when developing your 2015 marketing strategy. Start the year off strong with digital marketing tactics that will keep your business ahead of the curve.
As an industry leader, you don’t just need a presence on social media – you need a targeted strategy that continues to enhance your reputation. With this in place, social media is a great way to stay relevant with your audience and keep you at top of mind.
As of January 1, 2015, FedEx and UPS will be changing how they calculate shipping. While every year these shipping giants make small changes to their rates and processes, 2015 marks a more dramatic change – which might mean our eCommerce clients need to edit how products are organized on their websites, and how their websites calculate shipping.
With the growth of Internet marketing platforms, including search engine advertising and social media marketing, there are now more advertising options available to businesses and organizations than ever before. But unfortunately, with this ever-changing and expanding array of options, selecting the right marketing mix can be confusing and time-intensive, and doesn’t always make marketing strategy and development decisions any easier.
To put it simply, public relations is a tool you can use to build, manage and maintain a public image for yourself, your company or your organization. When all things are equal, what makes us choose one company or product over another is how we relate to that product or brand.