Most of us browse the internet on our phones at some point during the day. In fact, about 28% of all web browsing is happening on smartphones. And while most mobile interaction happens for consumer-focused brands and companies, mobile-friendly websites also have a competitive advantage in the business sphere – with 72% of professionals researching business products and services via mobile.
If you’re in charge of the company blog, you know it can be challenging to come up with interesting content and present it in a way that will make your customers keep coming back for more of your insights.
In order to anticipate the next big thing, marketers and brands alike need to embrace this year’s most powerful digital trends. From technological advancements to changing consumer behaviors, there’s a lot to consider when developing your 2015 marketing strategy. Start the year off strong with digital marketing tactics that will keep your business ahead of the curve.
As an industry leader, you don’t just need a presence on social media – you need a targeted strategy that continues to enhance your reputation. With this in place, social media is a great way to stay relevant with your audience and keep you at top of mind.
As of January 1, 2015, FedEx and UPS will be changing how they calculate shipping. While every year these shipping giants make small changes to their rates and processes, 2015 marks a more dramatic change – which might mean our eCommerce clients need to edit how products are organized on their websites, and how their websites calculate shipping.
There are so many elements that can affect your website’s search rankings – and now there’s an additional factor to consider: Google recently announced that website security now plays a part in their algorithm.
With the growth of Internet marketing platforms, including search engine advertising and social media marketing, there are now more advertising options available to businesses and organizations than ever before. But unfortunately, with this ever-changing and expanding array of options, selecting the right marketing mix can be confusing and time-intensive, and doesn’t always make marketing strategy and development decisions any easier.