On May 25, 2018, new regulations governing the use of personal data belonging to citizens of the European Union will go into effect. The General Data Protection Regulation (GDPR) is designed to protect the privacy of EU citizens but will also have wide-ranging implications for businesses worldwide. According to a survey on GDPR preparedness by PwC US, 77% percent of U.S.-based companies expect to spend $1 million or more to meet GDPR requirements, and 9% percent expect to spend more than $10 million. Here’s what U.S. businesses need to know about GDPR.
Podcasting is one of the fastest-growing content types, and it’s showing no signs of slowing down. Not only is it relatively easy and low-cost to launch a podcast, it opens up an entirely new way to reach your audience, personalize your brand, and grow your business. Here’s why you should consider starting a podcast:
It may not feel like it right now, but it’s spring, time to clear out the cobwebs in your marketing for a fresh new start! A successful marketing plan has a lot of moving parts, and chances are that no matter how diligently you try to keep up, some of your marketing efforts have collected some dust over the past year. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.
There’s no question that content marketing works. According to Demand Metric, content marketing costs 62% less than traditional marketing and generates three times as many leads. But like any type of marketing, content marketing needs to be done right to be effective, and there are several pitfalls that can keep your content from reaching its full potential. Make sure your content marketing isn’t guilty of any of these key mistakes.
Email is a tried-and-true marketing method, but how do you know if your email marketing efforts are delivering the results they should? Here's how to measure your email marketing performance and 7 proven ways to get better results every time you hit "send."
There are more than 3 billion active social media users worldwide, and more and more businesses are recognizing the vast potential social media offers to reach their audiences. According to the State of Social 2018, 96% of marketers use Facebook, 89% use Twitter, 70% use LinkedIn, 70% use Instagram, 33% use Pinterest, and 11% use Snapchat. Having an active social presence should be a priority for your business, but how do you decide which social media platform to focus on?
Are your lead-generation strategies bringing in enough business? According to a 2017 report by HubSpot, 63% of businesses say generating traffic and leads is their biggest marketing challenge. Sound like your business? Try these strategies to get more leads this year.
Is there anything you would improve about your website? If your answer is “I’m not sure,” use these 19 tools to measure your website's performance in various categories. They're all free, and none require you to download software, create an account, or sign up for a free trial.