Web Solutions Logo

In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

Does Your Logo Need A Refresh?

Does Your Logo Need A Refresh?

If you’re in the process of redesigning your company’s website or marketing materials, now is the perfect time to review your logo, too. A good logo is timeless, but even the most iconic brands need some tweaking over the years.

Read More

Why Do You Need a Digital Marketing Agency?

Why Do You Need a Digital Marketing Agency?

In our digital world of social media, email blasts, and other online marketing tools, it’s easy to throw strategies at the wall and see what sticks. But developing integrated, measurable, and impactful campaigns can be a little trickier – and that’s where a digital marketing agency comes in.

Read More

Google Analytics Reports Every Business Needs to Know

Google Analytics Reports Every Business Needs to Know

A website can be your company’s best sales tool for lead generation, but knowing if and how your site is working is the key to marketing success. With detailed reports available in Google Analytics that analyze site traffic, visitor behaviors, and marketing patterns, you can analyze your website traffic for a better understanding of your site's effectiveness.

Read More

How to Manage Your Company's Online Reputation

When searching for new products and needed services, the first stop for many customers will be online. If you have a well-optimized website and social profiles, they’ll likely find reviews of your business via Google+, Facebook, Yelp, and other review websites.

Read More

Three Reasons You Need a Mobile Site This Year

Three Reasons You Need a Mobile Site This Year

Recently Google announced updates to their search algorithm and Search Engine Results Pages (SERP) in strong support of mobile-friendly websites, making it more difficult for non-optimized sites to be found and clicked on mobile devices.

Read More

Mobile Websites Provide a Competitive Edge

Mobile Websites Provide a Competitive Edge

Most of us browse the internet on our phones at some point during the day. In fact, about 28% of all web browsing is happening on smartphones. And while most mobile interaction happens for consumer-focused brands and companies, mobile-friendly websites also have a competitive advantage in the business sphere – with 72% of professionals researching business products and services via mobile.

Read More

What is Content Marketing?

What is Content Marketing?

If you’re writing company blog posts, sending email blasts, and posting useful information on Facebook and LinkedIn, you’re already engaging in basic content marketing principles.

Read More

How to Write a Successful Company Blog

How to Write a Successful Company Blog

If you’re in charge of the company blog, you know it can be challenging to come up with interesting content and present it in a way that will make your customers keep coming back for more of your insights.

Read More

Digital Marketing Trends for 2015

Digital Marketing Trends for 2015

In order to anticipate the next big thing, marketers and brands alike need to embrace this year’s most powerful digital trends. From technological advancements to changing consumer behaviors, there’s a lot to consider when developing your 2015 marketing strategy. Start the year off strong with digital marketing tactics that will keep your business ahead of the curve.

Read More

Why We Rebranded

Why We Rebranded

Have you noticed some changes around Web Solutions’ digital space? We’re happy to announce that our 2014 rebranding is now in place!

Read More