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In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

How to Manage Your Company's Online Reputation

When searching for new products and needed services, the first stop for many customers will be online. If you have a well-optimized website and social profiles, they’ll likely find reviews of your business via Google+, Facebook, Yelp, and other review websites.

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Three Reasons You Need a Mobile Site This Year

Three Reasons You Need a Mobile Site This Year

Recently Google announced updates to their search algorithm and Search Engine Results Pages (SERP) in strong support of mobile-friendly websites, making it more difficult for non-optimized sites to be found and clicked on mobile devices.

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Mobile Websites Provide a Competitive Edge

Mobile Websites Provide a Competitive Edge

Most of us browse the internet on our phones at some point during the day. In fact, about 28% of all web browsing is happening on smartphones. And while most mobile interaction happens for consumer-focused brands and companies, mobile-friendly websites also have a competitive advantage in the business sphere – with 72% of professionals researching business products and services via mobile.

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What is Content Marketing?

What is Content Marketing?

If you’re writing company blog posts, sending email blasts, and posting useful information on Facebook and LinkedIn, you’re already engaging in basic content marketing principles.

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How to Write a Successful Company Blog

How to Write a Successful Company Blog

If you’re in charge of the company blog, you know it can be challenging to come up with interesting content and present it in a way that will make your customers keep coming back for more of your insights.

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Digital Marketing Trends for 2015

Digital Marketing Trends for 2015

In order to anticipate the next big thing, marketers and brands alike need to embrace this year’s most powerful digital trends. From technological advancements to changing consumer behaviors, there’s a lot to consider when developing your 2015 marketing strategy. Start the year off strong with digital marketing tactics that will keep your business ahead of the curve.

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Why We Rebranded

Why We Rebranded

Have you noticed some changes around Web Solutions’ digital space? We’re happy to announce that our 2014 rebranding is now in place!

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Choosing the Best Social Platforms for Your Business

Choosing the Best Social Platforms for Your Business

As an industry leader, you don’t just need a presence on social media – you need a targeted strategy that continues to enhance your reputation. With this in place, social media is a great way to stay relevant with your audience and keep you at top of mind.

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New FedEx and UPS Shipping Rates Mean Changes for Your eCommerce Website

New FedEx and UPS Shipping Rates Mean Changes for Your eCommerce Website

As of January 1, 2015, FedEx and UPS will be changing how they calculate shipping. While every year these shipping giants make small changes to their rates and processes, 2015 marks a more dramatic change – which might mean our eCommerce clients need to edit how products are organized on their websites, and how their websites calculate shipping.

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Secure Websites Now Rank Higher in Google

Secure Websites Now Rank Higher in Google

There are so many elements that can affect your website’s search rankings – and now there’s an additional factor to consider: Google recently announced that website security now plays a part in their algorithm.

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