Among digital marketing channels, email still delivers the best return on investment. A study by Convince and Convert showed that consumers who receive marketing emails spend 138% more than those who don’t, and a McKinsey & Company survey found that email is 40 times better at acquiring new customers than social media.
Google has eliminated AdWords from the right-hand side of Search Engine Results Pages (SERPs), and from now on will be displaying ads only at the top and bottom of pages. The new layout, which Google has been testing since 2010, was fully implemented on February 22.
It happens all the time. Although Web Solutions offers a full complement of content creation and marketing services, many of our clients want to write their own content. So they go back to their offices to write and we go back to ours to wait …. and wait … and wait. As any writer will tell you, it’s not so easy!
Web design is a fast-moving field, and this year's new design trends, best-practices and technology advances will create an online landscape so visually modern that even the least savvy visitor will stand up and take notice. Here's what you'll see if you decide to give your site a fresh look for 2016.
By now you probably know what content marketing is. If not, here’s the short version: content marketing is a marketing strategy focused on creating and distributing valuable content to potential and existing customers. It can include everything from blog posts to videos, whitepapers to webinars; and can be distributed via email, published on a website, uploaded to a content management system, or posted on social media platforms.
What does the world of digital marketing hold for 2016? It’s going to be an exciting year, with such an abundance of new and expanded opportunities that marketing executives surveyed by Gartner Group said they expect marketing spend to increase 10% in 2016.
Beautiful websites do little if not designed for the people using them. With over 86 billion web pages, it’s easy for users to get frustrated when trying to find the information or products they’re searching for.
How do your customers search for you? You may be top-ranked in Google and Bing, but what about Siri? According to a 2015 report by Pew Research, 64 percent of Americans now own a smartphone. As smartphone use continues to increase and voice search gets smarter, more and more people looking for local business recommendations are turning to Siri rather than a Web search engine, and if you don’t know how Siri’s search works, you could be missing out on valuable opportunities.
People spend a lot of time on social media. According to Ipsos, social media browsing, connecting, and content reading takes up about 3 hours per day. Whoa. That certainly means your business should have a social media and content marketing strategy. With these plans in place, you’re gearing yourself up to be seen by customers and keep them interested in what you’re saying.
If you’re in the process of redesigning your company’s website or marketing materials, now is the perfect time to review your logo, too. A good logo is timeless, but even the most iconic brands need some tweaking over the years.