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In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

PR in Minutes a Day

PR in Minutes a Day

To put it simply, public relations is a tool you can use to build, manage and maintain a public image for yourself, your company or your organization. When all things are equal, what makes us choose one company or product over another is how we relate to that product or brand.

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Social Media in Minutes a Day

Social Media in Minutes a Day

Whether you like it or not, people are probably talking about your business and your products online – and if you don’t inject yourself into that conversation, you risk your brand becoming whatever they say it is. Let that soak in for a second and then ask yourself how comfortable you are with that.

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Making Search Engines Work for You with SEO

Making Search Engines Work for You with SEO

Thanks to the continuous improvements in how search results are organized and displayed, SEO has leveled the online marketing playing field, giving small to medium-sized businesses the ability to compete for and capture audiences that were previously the sole domain of large corporations.

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Best Practices for Video Marketing

Best Practices for Video Marketing

As Internet marketers, we’re always searching for the latest and greatest techniques for spreading awareness and brand recognition. When you consider adding or expanding your reach with video, your video development strategy should include more than just the content of the video itself – it should also focus on the following elements:

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The New Information Revolution

The New Information Revolution

Mobile internet is rapidly gaining market share and the launches of Apple’s iPhone and Google’s Android are revolutionizing the way the world gathers and uses information by putting the full power of the web in the palm of the user’s hand, like no previous device could.

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Email Etiquette: What to Know Before You Hit "Send"

Email Etiquette: What to Know Before You Hit "Send"

Solid communication is a necessary tenet for building good relationships with your clients. If one of your company's goals is to generate more positive responses from your email efforts, it may be time to examine exactly what you're sending them when you hit "send." Here are some ground rules for e-communicating you should be sure to follow, whether you are sending to 1 or 10,001. The right email can make all the difference, especially when they represent the integrity of your organization.

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Show and Tell: Illustrating Your Story with Web Video

Online video can be an impactful way to demonstrate products, tell your company’s story, and recruit new employees. If you decide to take it on, you must commit to its proper execution, keeping in mind that it is just another communications vehicle and should support your overall marketing strategy.

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Branding in the Age of Social Media

Branding in the Age of Social Media

A brand is a customer experience represented by a collection of images and ideas. Brand recognition and loyalty are created by a customer’s accumulation of experiences with a specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.

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Dress for Success: Reinforcing Brand Through Design

Dress for Success: Reinforcing Brand Through Design

Your website is likely to be the public's first experience with your brand so it is important that you seize the opportunity to deliver on your brand promise – making sure that what they see, what they read, and what they feel is consistent with your overall brand.

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