Web Solutions Logo

In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

Creating Effective Email Split Tests

Creating Effective Email Split Tests

Email is one of the most effective marketing channels, but because there’s almost infinite room for variety it can be difficult to determine what works for your business. Split testing can help you fine-tune your email strategy to maximize its effectiveness.

Read More

How to Build Your B2B Brand

How to Build Your B2B Brand

Business-to-Consumer (B2C) marketers can build their brands with catchy slogans or buzzworthy campaigns. The branding process is more complex in the Business-to-Business (B2B) world—but every bit as important.

Read More

How Having a Purpose Can Build Your Business

How Having a Purpose Can Build Your Business

Your company probably has a mission statement, hopefully a brand personality and brand values, maybe a vision statement and a brand promise. But does it have a brand purpose? Increasingly, brand purpose is becoming a more important, and more common, way to set your business apart from the competition.

Read More

How to Do a Content Audit … and Why You Should

How to Do a Content Audit … and Why You Should

So you’re redoing your website, launching a blog, or refining your marketing message and you want to make sure your online content is up to snuff. Great idea! But you probably already have some content on your website—how do you determine what content you have and what needs to be updated or created? That’s where a content audit comes in. A content audit should be the first step in your content strategy, because you can’t know what you need until you know what you have.

Read More

Is It Time to Redesign? 6 Smart Reasons for a Website Upgrade

Is It Time to Redesign? 6 Smart Reasons for a Website Upgrade

A website redesign can be a game-changer for your business, but it can also take significant resources in time and money, so it’s not a decision to be made lightly. The average lifespan of a well-designed website is 3 to 7 years, but time alone shouldn’t be the main reason for a redesign. That decision should depend less on trends and more on whether your audience is effectively engaging with your site. Here are some good reasons to consider a website redesign and how to determine if they apply to you.  

Read More

10 Ways to Turn Your Website into a Powerful Recruiting Tool

10 Ways to Turn Your Website into a Powerful Recruiting Tool

Are you maximizing the recruiting potential of your site? You can do a lot more than just post jobs and accept resumes. Using the right hiring strategies and website tools, you can transform your online application process into a robust engine to ensure you’re attracting qualified and enthusiastic talent.

Read More