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In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

 5 Tips for Designing a Great Website Experience

5 Tips for Designing a Great Website Experience

Beautiful websites do little if not designed for the people using them. With over 86 billion web pages, it’s easy for users to get frustrated when trying to find the information or products they’re searching for. 

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Hey Siri: Find My Business!

Hey Siri: Find My Business!

How do your customers search for you? You may be top-ranked in Google and Bing, but what about Siri? According to a 2015 report by Pew Research, 64 percent of Americans now own a smartphone. As smartphone use continues to increase and voice search gets smarter, more and more people looking for local business recommendations are turning to Siri rather than a Web search engine, and if you don’t know how Siri’s search works, you could be missing out on valuable opportunities.

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Does Your Logo Need A Refresh?

Does Your Logo Need A Refresh?

If you’re in the process of redesigning your company’s website or marketing materials, now is the perfect time to review your logo, too. A good logo is timeless, but even the most iconic brands need some tweaking over the years.

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Why Do You Need a Digital Marketing Agency?

Why Do You Need a Digital Marketing Agency?

In our digital world of social media, email blasts, and other online marketing tools, it’s easy to throw strategies at the wall and see what sticks. But developing integrated, measurable, and impactful campaigns can be a little trickier – and that’s where a digital marketing agency comes in.

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Google Analytics Reports Every Business Needs to Know

Google Analytics Reports Every Business Needs to Know

A website can be your company’s best sales tool for lead generation, but knowing if and how your site is working is the key to marketing success. With detailed reports available in Google Analytics that analyze site traffic, visitor behaviors, and marketing patterns, you can analyze your website traffic for a better understanding of your site's effectiveness.

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How to Manage Your Company's Online Reputation

When searching for new products and needed services, the first stop for many customers will be online. If you have a well-optimized website and social profiles, they’ll likely find reviews of your business via Google+, Facebook, Yelp, and other review websites.

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Three Reasons You Need a Mobile Site This Year

Three Reasons You Need a Mobile Site This Year

Recently Google announced updates to their search algorithm and Search Engine Results Pages (SERP) in strong support of mobile-friendly websites, making it more difficult for non-optimized sites to be found and clicked on mobile devices.

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Mobile Websites Provide a Competitive Edge

Mobile Websites Provide a Competitive Edge

Most of us browse the internet on our phones at some point during the day. In fact, about 28% of all web browsing is happening on smartphones. And while most mobile interaction happens for consumer-focused brands and companies, mobile-friendly websites also have a competitive advantage in the business sphere – with 72% of professionals researching business products and services via mobile.

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What is Content Marketing?

What is Content Marketing?

If you’re writing company blog posts, sending email blasts, and posting useful information on Facebook and LinkedIn, you’re already engaging in basic content marketing principles.

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