In the Know – The Web Solutions Blog
We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
How do your customers search for you? You may be top-ranked in Google and Bing, but what about Siri? According to a 2015 report by Pew Research, 64 percent of Americans now own a smartphone. As smartphone use continues to increase and voice search gets smarter, more and more people looking for local business recommendations are turning to Siri rather than a Web search engine, and if you don’t know how Siri’s search works, you could be missing out on valuable opportunities.
People spend a lot of time on social media. According to Ipsos, social media browsing, connecting, and content reading takes up about 3 hours per day. Whoa. That certainly means your business should have a social media and content marketing strategy. With these plans in place, you’re gearing yourself up to be seen by customers and keep them interested in what you’re saying.
In our digital world of social media, email blasts, and other online marketing tools, it’s easy to throw strategies at the wall and see what sticks. But developing integrated, measurable, and impactful campaigns can be a little trickier – and that’s where a digital marketing agency comes in.
A website can be your company’s best sales tool for lead generation, but knowing if and how your site is working is the key to marketing success. With detailed reports available in Google Analytics that analyze site traffic, visitor behaviors, and marketing patterns, you can analyze your website traffic for a better understanding of your site's effectiveness.
When searching for new products and needed services, the first stop for many customers will be online. If you have a well-optimized website and social profiles, they’ll likely find reviews of your business via Google+, Facebook, Yelp, and other review websites.
Most of us browse the internet on our phones at some point during the day. In fact, about 28% of all web browsing is happening on smartphones. And while most mobile interaction happens for consumer-focused brands and companies, mobile-friendly websites also have a competitive advantage in the business sphere – with 72% of professionals researching business products and services via mobile.