In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

New FedEx and UPS Shipping Rates Mean Changes for Your eCommerce Website

New FedEx and UPS Shipping Rates Mean Changes for Your eCommerce Website

As of January 1, 2015, FedEx and UPS will be changing how they calculate shipping. While every year these shipping giants make small changes to their rates and processes, 2015 marks a more dramatic change – which might mean our eCommerce clients need to edit how products are organized on their websites, and how their websites calculate shipping.

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Secure Websites Now Rank Higher in Google

Secure Websites Now Rank Higher in Google

There are so many elements that can affect your website’s search rankings – and now there’s an additional factor to consider: Google recently announced that website security now plays a part in their algorithm.

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Optimizing Your Marketing Efforts

Optimizing Your Marketing Efforts

With the growth of Internet marketing platforms, including search engine advertising and social media marketing, there are now more advertising options available to businesses and organizations than ever before. But unfortunately, with this ever-changing and expanding array of options, selecting the right marketing mix can be confusing and time-intensive, and doesn’t always make marketing strategy and development decisions any easier.

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Is Your Website Mobile-Friendly?

Is Your Website Mobile-Friendly?

What do your customers see when they visit your website?

You probably know the answer to this – at least, as long as your customers are using desktop computers. But what does a customer see when they visit your website using a mobile device?

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PR in Minutes a Day

PR in Minutes a Day

To put it simply, public relations is a tool you can use to build, manage and maintain a public image for yourself, your company or your organization. When all things are equal, what makes us choose one company or product over another is how we relate to that product or brand.

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Social Media in Minutes a Day

Social Media in Minutes a Day

Whether you like it or not, people are probably talking about your business and your products online – and if you don’t inject yourself into that conversation, you risk your brand becoming whatever they say it is. Let that soak in for a second and then ask yourself how comfortable you are with that.

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Making Search Engines Work for You with SEO

Making Search Engines Work for You with SEO

Thanks to the continuous improvements in how search results are organized and displayed, SEO has leveled the online marketing playing field, giving small to medium-sized businesses the ability to compete for and capture audiences that were previously the sole domain of large corporations.

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Best Practices for Video Marketing

Best Practices for Video Marketing

As Internet marketers, we’re always searching for the latest and greatest techniques for spreading awareness and brand recognition. When you consider adding or expanding your reach with video, your video development strategy should include more than just the content of the video itself – it should also focus on the following elements:

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The New Information Revolution

The New Information Revolution

Mobile internet is rapidly gaining market share and the launches of Apple’s iPhone and Google’s Android are revolutionizing the way the world gathers and uses information by putting the full power of the web in the palm of the user’s hand, like no previous device could.

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