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In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

How Important Are Keywords for SEO?

How Important Are Keywords for SEO?

In the early days of digital marketing, good SEO meant keywords—and lots of them. In an attempt to rank higher on the search engine results page, SEO experts loaded website content with keywords, many times without any context.

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Get More Comments on Your Facebook Posts (Without Using Engagement-Bait)

Get More Comments on Your Facebook Posts (Without Using Engagement-Bait)

For a business, being on Facebook is a no-brainer: it allows you to promote your brand, communicate directly with your customers, give your company a more personal voice, and stay relevant and top-of-mind with your target audience. But increasingly, reaching your audience on Facebook requires more than just setting up a business page and writing regular posts: you need to persuade your audience to engage with your content.

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8 Ways to Use Online Reviews to Power Your Business

8 Ways to Use Online Reviews to Power Your Business

Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.

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How to Improve Your Website Speed

How to Improve Your Website Speed

When it comes to websites, lack of speed kills. Your website might offer stunning design, riveting content, and excellent products and services, but all that could go to waste if your site is too slow.

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What U.S. Businesses Need to Know About GDPR

What U.S. Businesses Need to Know About GDPR

On May 25, 2018, new regulations governing the use of personal data belonging to citizens of the European Union will go into effect. The General Data Protection Regulation (GDPR) is designed to protect the privacy of EU citizens but will also have wide-ranging implications for businesses worldwide. According to a survey on GDPR preparedness by PwC US,  77% percent of U.S.-based companies expect to spend $1 million or more to meet GDPR requirements, and 9% percent expect to spend more than $10 million. Here’s what U.S. businesses need to know about GDPR.

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6 Reasons You Should Start a Podcast to Promote Your Business

6 Reasons You Should Start a Podcast to Promote Your Business

Podcasting is one of the fastest-growing content types, and it’s showing no signs of slowing down. Not only is it relatively easy and low-cost to launch a podcast, it opens up an entirely new way to reach your audience, personalize your brand, and grow your business. Here’s why you should consider starting a podcast:

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How to Choose a Web Design Company

How to Choose a Web Design Company

So you’ve decided you need a new website. If you’re not already working with a web design agency you’re happy with, how do you choose the right firm to develop the online face of your business?

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Spring Clean Your Marketing for 2018

Spring Clean Your Marketing for 2018

It may not feel like it right now, but it’s spring, time to clear out the cobwebs in your marketing for a fresh new start! A successful marketing plan has a lot of moving parts, and chances are that no matter how diligently you try to keep up, some of your marketing efforts have collected some dust over the past year. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.

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